Rachel Maeng Brown is the founder of GEN Agency (formerly co-founded Loot Agency). Awarded “NYC 20 in their 20s” in Entrepreneurship and Sports (Crain 2021) and an "AHN International Unsung Hero" (2023), Rachel is a former Big Ten student-athlete, Official TikTok Partner, and front-office sports staff member of the New York Mets, Rutgers Football, Main Events (Boxing), The PGA Tour, and USRowing (Team USA).
She has managed influencer content campaigns and produced experiential activations for over 130 brands like Netflix, Kellogg's, Amazon, and Meta, and partners with influencers with a combined reach of over 152 Million followers. Her agency's "Athletes Turned Creators" NIL Education program currently helps Universities and athletes across the SEC, Big Ten, ACC, WPSL, and HBCUs create viral content and navigate paid brand deals.