GEN Agency is an influencer marketing agency specializing in influencer campaigns, event and media production, and NIL education and consulting. Our goal is to democratize the creator economy by protecting our creators, industry education, opportunities for networking and growth.
We are a multi-channel network with more than 152Million+ growing followers across our social media platforms. Select "Our Creators" for the full list and their industry and analytics. Utilize the filters for easy navigation!

We are a creator-focused agency, always looking for new opportunities and creator tools for our influencers! We make sure our creators get paid within 7 days of posting, with no extra lift on your end, making sure our creators can keep creating! We also offer things like creator credit cards, invites to special events, press opportunities, and more.


Rachel Maeng Brown

Rachel Maeng Brown is the founder of GEN Agency (formerly co-founded Loot Agency). Awarded “NYC 20 in their 20s” in Entrepreneurship and Sports (Crain 2021) and an "AHN International Unsung Hero" (2023), Rachel is a former Big Ten student-athlete, Official TikTok Partner, and front-office sports staff member of the New York Mets, Rutgers Football, Main Events (Boxing), The PGA Tour, and USRowing (Team USA).


She has managed influencer content campaigns and produced experiential activations for over 130 brands like Netflix, Kellogg's, Amazon, and Meta, and partners with influencers with a combined reach of over 152 Million followers. Her agency's "Athletes Turned Creators" NIL Education program currently helps Universities and athletes across the SEC, Big Ten, ACC, WPSL, and HBCUs create viral content and navigate paid brand deals.