About Us

GEN Agency works with influencers, athletes, and brands to provide a community and network for creators through sponsored content campaigns and influencer management, events & Media, and education. GEN Agency is democratizing the social media and creator economy.


Rachel Maeng Brown
Founder & CEO

Rachel Maeng Brown is the CEO and Founder of GEN Agency. Awarded “NYC 20 in their 20s” in Entrepreneurship and Sports (Crain 2021), Rachel is a former Big Ten student-athlete, model, Official TikTok Partner, and front-office sports staff member. She has partnered with brands like Macy’s, Turbo Tax, Morgan & Morgan, and Meta, and worked in the front offices of The NY Mets, Rutgers Football, Main Events (previously with HBO Boxing), PGA Tour, and USRowing (Team USA).

Rachel partners influencers and athletes, with a reach of over 66 Million+ followers, through the negotiation of brand deals, producing viral events & experiences, and educating student-athletes and athletic departments. She also consults businesses and start-ups in social media, partnerships, and strategy.