Rachel Maeng Brown is the Founder & CEO of GEN Agency and a co-Founder of Synda Link. A former Division I Big Ten student-athlete of Rutgers University, she currently serves on their senate as the Executive Chair of Alumni Caucus. Rachel worked in collegiate and professional sports in the front offices of The PGA Tour, USRowing (Team USA), Main Events Boxing, and The NY Mets. Regularly featured in Forbes, Business Insider, On3 and on Netflix’s “The New Americans”, Rachel is a recognized expert on social media marketing stratgey & branding.