Athletes TurnedCreators
GEN Agency provides universities and agencies the tools to build their athletes' personal brand and NIL value to increase earning potential, university recognition, and team loyalty. We help collectives and marketplaces manage their social media campaigns and activations.
Education & Workshops
GEN provides in-person and virtual workshops for student-athletes and staff on the basics of growing and leveraging a personal brand and social media for paid partnerships. We customize topics, panelists, and partners to each University. Digital education modules are also available through our strategic partners for single and multi-year use.
