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A marketing consultancy and advisory group specializing in influencer marketing, NIL (Name, Image, Likeness) consulting, brand deal programming, partnership and event strategy, and exeutive operational support.

Asians in Advertising Summit 2025

GEN Agency on the set of Netlix’s “The New Americans: Gaming a Revolution” social media documentary

GEN Agency captures the NFL’s The Trust Super Bowl Golf Tournamnet

Syracuse University’s Innaugural NIL Summit

NIL Athlete Content Creation & Strategy Session

We drive our client’s growth through strategic storytelling, culturally relevant partnerships and events advising, and data-driven planning and operations support.

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Services

Launching and Strategizing Influencer Marketing Campaigns, Events and Social Media Advising
NIL Events for Brand Deal Education and Consulting and Advising on University and NIL Provider’s Data, Tools, and Brand Deal Operations
Executive Strategy, Operations & Workflows for Start-ups and Founders
Influencers, Social Media & Events
NIL Consulting
Strategy & Operations

By the
Numbers

We are backed by the success of hundreds of executed brand deals, successful campaign managment, and leadership strategy

$2.7M+

Executed influencer and athlete brand deals, events, and activations

130+

Different brands GEN Agnecy has partnered with, including Kellogg’s, NerdWallet, Wilson, and more

2021

Established with expertise in marketing and sports

Awards

Our agency and founder have been recognized across a number of awards, publications, and events.

GEN Agency